Individual personality plays a significant role in how individuals deal with large choice set sizes. Psychologists have developed a personality test that determines where an individual lies on the satisficer-maximizer spectrum. A maximizer is one who always seeks the very best option from a choice set, and may anguish after the choice is made as to whether it was indeed the best. Satisficers may set high standards but are content with a good choice, and place less priority on making the best choice. Due to this different approach to decision-making, maximizers are more likely to avoid making a choice when the choice set size is large, probably to avoid the anguish associated with not knowing whether their choice was optimal.  One study looked at whether the differences in choice satisfaction between the two are partially due to a difference in willingness to commit to one’s choices. It found that maximizers reported a stronger preference for retaining the ability to revise choices. Additionally, after making a choice to buy a poster, satisficers offered higher ratings of their chosen poster and lower ratings of the rejected alternatives. Maximizers, however, were less likely to change their impressions of the posters after making their choice which left them less satisfied with their decision. 
2008 tends to be a good year for mean reversion strategies.
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