Wild postings (also referred to as flyposting or bill posting) is a fundamental guerrilla marketing campaign which uses cost-effective static poster campaigns where posters are adhered without permission to high traffic urban areas such as the side of buildings, walkways or alleys, shopping malls, lampposts, university campuses, on café bulletin boards or skate parks etc.  Wild posting marketing can encompass different varieties including paper posters, tear-away posters, guerrilla cling posters (statically charged plastic posters which can stick to most smooth surfaces), magnets, stickers and vinyl labels.  There may be legal issues around wild posting, however, if the display is not posted on a paid advertising space as it is illegal to advertise on private property without prior consent. 
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A look at Britannia's first online-only ad for Goo...
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